Sandra Schulberg
Research Arts Adjunct
sschulberg@aol.com
www.phobosweb.com
Sandra Schulberg is one of the
pioneers of international financing for independent movies. She
started by selling foreign rights to a number of American feature
films made in the 1970’s, including first features by Richard Pearce
(THE GARDENER’S SON), Robert Young (ALAMBRISTA), and Rob Nilsson and
John Hanson (NORTHERN LIGHTS). That track record enabled her to
secure foreign pre-sale and co-production financing during the
1980’s for the directors of WILDROSE (John Hanson) and WAITING FOR
THE MOON (Jill Godmilow), and to advise and enable numerous other
filmmakers. In 1989, she joined the staff of the PBS drama series
“American Playhouse” to create its first international financing
arm. Over the course of her seven years at Playhouse, during which
she was promoted to Senior Vice President, she was instrumental in
securing over $24 million of production funding for its slate of
movies and television dramas. She was also responsible for engaging
and monitoring the work of the company’s international sales agents,
and played a key role in the development of the international
marketing strategy for each film. When the American Playhouse
series was wound down in 1994, she formed her own production
company, Schulberg Productions, and secured international financing
for Ann Hu’s first feature, SHADOW MAGIC (acquired by Sony Classics
at its Sundance premiere), and for Barbara Kopple’s feature-length
documentary MY GENERATION. From 1998 to 2001, she served as
executive producer and investment manager for a private German media
fund, HOLLYWOOD PARTNERS, and structured its financing in a slate of
films that included the Oscar-nominated QUILLS, starring Geoffrey
Rush and Kate Winslet, a co-production with 20th Century Fox
Searchlight; the Miramax release UNDISPUTED, starring Wesley Snipes
and Ving Rhames; Bill Bennett’s IN A SAVAGE LAND; as well as SIMON
MAGUS, THE LAST YELLOW, I’LL TAKE YOU THERE, and several others.
All of these films involved multiple international production
partners. In 2001, Schulberg founded Phobos Entertainment Holdings,
Inc, and its subsidiary, Phobos Books. The company currently has
two feature films in development.
In addition to her production
financing activities, Schulberg served as founding director and the
driving force behind the creation of the Independent Feature Project
(IFP) and the IFP Market, a venue for filmmakers to secure
international sales and financing. She was also a co-founder of
First Run Features, the indie film distribution company.
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